American Cancer Society spot / by matt wolfe [cc]

Making the rounds at Poptent, Drew was supposed to be working on an American Cancer Society commercial proposal. He got swamped with retrasmission negotiations and couldn't make something. Originally we were going to shoot Lil' Grasshopper's birthday party and interview his parents for the spot. (Two different shoots.) I was going to make a montage commercial just to have a second proposal entry, but in the end, it became the only one since the deadline was midnight, and Drew just couldn't finish it.

So it goes.

In the meantime, here is the :60 montage commercial idea we came up with for ACS - Birthdays.